Five Reasons Why Your Product Planning Needs to Cover Legal Risks

In all the excitement of bringing a new product or service to the marketplace it is easy to overlook the related legal risks - which may, at the time, seem trivial or inconsequential. However, at every step of the way from the naming of your product or service to the delivery of it, 'hidden' legal risks can potentially cause you serious embarrassment, and in some cases might place your business itself at risk.

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