Pokemon - A Brief History of a Global Cultural Phenomenon

Unless you've been living under a rock for the past two decades, you must have already heard of the global phenomenon, Pokeman. Pokeman, a brand owned by Nintendo (the makers of Wii, and another famous video game brand - Mario), was launched in 1996. It was originally a set of role playing games for GameBoy, but soon morphed into an entire industry of video games, playing cards, collectibles, toys and other merchandize. Today, it is arguably one of the most recognizable brands in the world with followers in every country of every age group. From six year olds in Sweden to thirty somethings in Turkey, Pokeman is known and loved the world over.

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