Book Selling in the Digital Age

In order to ground speculations about the book world's "iTunes moment" in the broadest of contexts, it is worth stepping back and looking at the situation from two different perspectives. Firstly, to remember the transition from the handwritten text to the first printed volumes and secondly, to reflect on why it is that people buy books in the first place. Prior to the invention of the printing press, texts were handwritten on paper, cloth, papyrus and stone.

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