Account Opening Is No Longer a Guessing Game for Banks

Historically, banks faced many obstacles in opening accounts for both new and existing customers. The problems included consumers holding accounts with multiple institutions, banks making promotional offers that were not relevant to some consumers, and banks having no way of calculating how profitable a customer may or may not be in the future. However, through the use of innovative technology, banks can use advanced analytics and services to meet these challenges and turn them into competitive advantages.

Source: http://EzineArticles.com/6997740

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